“I need an advocate.” The chat window blinked open on Cindy Evers’ screen. She’s a Customer Service Advocate at Blue Cross and Blue Shield of North Carolina (Blue Cross NC), working from home in Bladen County in Eastern North Carolina. “Advocate” is her title, of course, but rarely had she seen the word written with such urgency. The member in the chat window had spent hours on the phone, waiting to speak with anyone who could help explain why her … Continue reading “Caring beyond the chat window”